Last updated: 18.10.2021
In this policy, “SilverMob”, “we”, “us” and “our” refer to ArtChaos s.r.o. Further details about the company are available in “Our Company Details” section below.
|Personal data||Any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.|
|Non-personal data||Any information that does not directly or indirectly identify an individual. It also includes aggregated and anonymized data.|
|Data controller||An entity that determines the purposes and means of the processing of personal data.|
|Data processor||An entity that processes personal data on behalf of a data controller.|
|Data subject||A natural person about whom a controller holds personal data and who can be identified, directly or indirectly, by reference to that personal data.|
|European Economic Area, or EEA||European Union countries together with Iceland, Liechtenstein, and Norway.|
Depending on your use of our website and services, we may collect and hold certain personal information about you. This information may involve personal and non-personal data. We may collect your information either when you provide us with your personal information or through your use of our website and services. We may collect your information in the following situations:
When SilverMob sends you newsletters you will have the option to unsubscribe at any time.
Third party service providers could access this data on behalf of SilverMob for the provision of the contracted services. SilverMob has signed the corresponding service provision agreement with these providers which set forth provisions requiring them to handle the data according to SilverMob’s instructions and applying the legally established security measures.
3. When you are using SilverMob Services: SilverMob’s services consist in connecting Publishers’ inventory with Advertisers or agents buying this inventory on their behalf with the final aim of placing digital advertisements (“SilverMob Services”).
For the purpose of performing SilverMob Services, SilverMob needs to collect minimum data from End Users. In the normal course of business, SilverMob shall not receive any directly identifiable personal data.
In addition, SilverMob may collect the precise location of your device (using GPS signals, device sensors, Wi-Fi access points, Bluetooth signals, Beacons signals and cell tower ids that can be used to derive or estimate precise location, or other geo-location data), when location services have been enabled by the end user for the mobile app or website that uses our SDK (you typically have to choose to turn on device-based location services) and having received a consent from the user.
All of the above-mentioned data is collectively referred to as “Ad Data”.
4. When you contact us using our web form: You have the possibility of getting in touch with us through the web form on our website. When you contact us using this form, we require you to provide certain information such as your name and email. This information will be used to get back to you with responses to your inquiries.
5. When you send us an email: You may send us an email using our email address on our website. We may see certain information about you such as your name, email address, and any other information you choose to share with us.
6. When you contact us through social media: We operate social media pages where you can get in touch with us either by directly messaging us or mentioning us in your posts. In such a case, we would see the data (including any personal data) you have decided to share with us. Depending on the medium, the personal information we might get about you could include your name, email address, where you work, job title or anything else.
The General Data Protection Regulation (“GDPR”) requires us to have a valid and lawful legal basis for processing personal data. We rely on the following legal basis:
Contractual Necessity: We may rely on the performance of a contract as a legal basis to use your information. This legal basis may apply as you have to agree to our Contractual General Terms which is a legally binding agreement between you and us (GDPR Article 6.1(b)).
Legal obligations: We may rely on the legal obligations to process your personal data. This could include a court order, or to exercise or defend legal claims (GDPR Article 6.1(c)).
Legitimate interests: We may also rely on our legitimate interests to process your personal data. When we rely on this legal basis we ensure that your rights and freedoms are not violated. Our legitimate interests would include to run, grow, develop and deliver our website and services, enhance the security of information systems, and enhance, modify, or otherwise improve our services and communications (GDPR Article 6.1(f)).
Depending on the way we collect Ad Data, SilverMob will operate as an independent data controller or a data processor following Publisher’s instructions and directions, not having in any case direct relationship with the End Users whose information SilverMob will process.
We may use Ad Data for the following purposes:
All of the purposes mentioned in this section may collectively be referred to as “Permitted Purposes”.
We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions:
SilverMob has developed different technological tracking tools to collect information from End User device, such as:
SilverMob relies on SDKs of our partners and our own for consent management. We have implemented a Consent Management Platform in our own SDK that allows us to read and transmit information about the category or list of vendors and for which purposes an end user has consented to share personal data.
SilverMob will follow IAB standards and Consent Management Platform is compliant with IAB requirements in our own SDK in order to allow SilverMob to read and transmit information concerning for which purposes the end user has consented to.
We use third parties who collect data about their apps' and sites' visitors through their own cookies, web beacons, and other technologies regarding your online activities, in an effort to understand your interests and deliver you advertisements that are tailored to your interests.
These third parties include Publishers, Advertisers and ad networks that may collect information about when you view or interact with one of their advertisements and may collect information regarding your online activities over time and across different apps and websites.
Like most Advertisers, we place advertisements where we think they will be most relevant to the recipient. When an End User visits a third-party website or app on which that network advertising company has purchased ad space, the advertising company can then recognize the individual's interest and deliver one of our advertisements.
Ads delivered through SilverMob SDK will allow End Users to out-put with a mechanism that permits End Users to set their preferences.
If you wish to opt-out from SilverMob, you can contact us by writing to our email firstname.lastname@example.org
We may retain personally identifiable information we process on behalf of our Clients for a period of up to twelve (12) months unless otherwise required by law or applicable contract. After this period, SilverMob may retain and use such data in an aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, resolve disputes and enforce agreements. We may adopt shorter retention periods if so directed by our Clients.
When we get requests of ads from advertising partners including user information we store it for a period of 3 months for the sole purpose of being able to resolve any claims with publishers or advertisers.
Please note that in most of the cases we have no direct relationship with the End Users. An End User who seeks access, or who seeks to correct, amend, or delete inaccurate information should direct his query to the relevant Publisher. If an End User requests us to remove any personally identifiable information relating to him or her, we will respond to their request within a reasonable timeframe.
SilverMob has implemented reasonable security measures in order to protect your information from loss, misuse and unauthorized access, disclosure, alteration or destruction. While we cannot guarantee that loss, misuse or alteration to information will not occur; we make good faith efforts to prevent such occurrences. We do not warrant or represent that your account or any of your information will be protected against, loss, misuse, or alteration by third parties.
SilverMob does not knowingly collect any personally identifiable information (including persistent device identifiers) relating to children under the age of 13. In addition, we require our Publishers to certify to us that their services (such as their mobile apps) are not primarily directed to appeal to children under the age of 13, and to avoid sharing with us any personally identifiable information relating to children under the age of 13.
Please note that while we strive hard to ensure that our policies are respected, we cannot be held responsible for the practices of our Publishers. Our publishers are responsible to ensure that their privacy practices comply with applicable privacy laws and requirements.
If you have knowledge of any incident in which we may be collecting personally identifiable information relating to children under the age of 13, or that our SDK is included in any service (such as a mobile app) that is directed to or aimed to appeal to audience under the age of 13, please let us know immediately by contacting us at: email@example.com, and we will remove their personally identifiable information from our servers without delay.
Under the General Data Protection Regulation (GDPR), you have the following rights, which we will always work to uphold:
GDPR allows data subjects to request an access to their personal information held by data controllers. If you want to know what personal data we have about you, you can ask us for details of that personal data and request a copy of it. This is known as a “data subject access request”, or DSAR.
We will respond to your subject access request within 15 days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
The user can freely decide on the implantation or not in his hard disk of our cookies as well as his elimination, following the procedure established in the help section of his navigator. The user can also configure their browser to accept or reject by default all cookies or to receive an on-screen warning of the reception of each cookie and decide at that time whether to implement or not on its hard drive.
Links to device manufacturers and browsers for the management or deactivation of cookies in your browser:
For Internet Explorer: http://windows.microsoft.com/en-us/windows7/how-to-manage-cookies-in-internet-explorer-9
For Chrome: https://support.google.com/chrome/answer/95647?hl=en
For Safari: http://support.apple.com/kb/HT1677?viewlocale=en_US
For Firefox: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored
For Opera: http://help.opera.com/Linux/10.60/en/cookies.html
For Android: http://support.google.com/android/?hl=en
For Blackberry: https://help.blackberry.com/en/blackberry-classic/10.3.2/help/mwa1334238823957.html
For Windows Phone:
In the event that the user sets his browser to reject all cookies or expressly our cookies, that may suppose the unavailability to access to some of the services provided in this website and that the experience in it may be less satisfactory.
If you wish to reset your advertising IDs, please follow the instructions relevant to your device:
This website is owned and operated by ArtChaos s.r.o.
Registration number 04626427
Registered office is at Vlkova 532/8, Praha 3, 13000, Czech Republic
Our principal place of business is at Vlkova 532/8, Praha 3, 13000, Czech Republic