SilverMob collects information when:
Information shared by you in the register process would be used to the following purposes:
When SilverMob sending you newsletters you will have the option to unsubscribe at any time.
You may exercise the rights of access, rectification, cancellation and opposition to the processing of your personal data by sending a written communication to email@example.com, attaching a copy of his ID or document proving his / her identity.
Third party service providers could access to these data on behalf of SilverMob for the provision of the contracted services. SilverMob has signed the corresponding service provision agreement with these providers stating that they can only handle the data according to SilverMob’s instructions and applying the legally established security measures
3. Provided by End Users giving the prescriptive consent.
SilverMob’ s Services consist in connecting Publishers inventory with Advertisers or agents buying this inventory on their behalf with the final aim of placing digital advertisements (“SilverMob Services”).
For the purpose of performing SilverMob Services, SilverMob needs to collect minimum data from End Users. In the normal course of business, SilverMob shall not receive any directly identifiable Personal Data. “Personal Data” means any information that can help to identify a natural person, or relating to an identified or identifiable natural person.
In order to perform its Services, SilverMob will use its tracking and tagging technology on the Inventory. This technology allows SilverMob to collect End User basic information, like:
What information SilverMob will collect
In addition, SilverMob may collect the precise location of your device (using GPS signals, device sensors, Wi-Fi access points, Bluetooth signals, Beacons signals and cell tower ids that can be used to derive or estimate precise location, or other geo-location data), when location services have been enabled by the end user for the mobile app or website that uses our SDK (you typically have to choose to turn on device-based location services).
Referred Collectively “Ad Data”
Depending on the way SilverMob will collect Ad Data SilverMob will operate as a Independent Data Controller or just a pure Processor following Publisher’s instructions and directions, not having in any case direct relationship with the End Users whose information SilverMob will process. “Data Controller" means an entity that determines the purposes and means of the processing of Personal Data. Processor" means an entity that processes Personal Data on behalf of a Data Controller.
In any case, SilverMob will process Personal Data only on the legal grounds allowed under EU Data Protection Laws including General Data Protection Regulation (Contractual Necessity, Legitimate Interest and Consent).
Collectively, “Permitted Purposes”
We share information about you with:
SilverMob have developed different technological tracking tools to collect information from End User device, such as:
Access to Ad Data through SilverMob SDK. SilverMob implemented a Consent Management Platform in our own SDK that allow to read and transmit information about which vendors and which purposes an end user has consented to with vendors.
SilverMob will follow IAB standards and Consent Management Platform compliant with IAB requirements, in our own SDK in order to allow SilverMob to read and transmit information about which purposes the end user has consented.
We use third parties who collect data about their apps' and sites' visitors through their own cookies, web beacons, and other technologies regarding your online activities, in an effort to understand your interests and deliver you advertisements that are tailored to your interests.
These third parties include Publishers, Advertisers and ad networks that may collect information about when you view or interact with one of their advertisements and may collect information regarding your online activities over time and across different apps and websites.
Like most Advertisers, we place advertisements where we think they will be most relevant to the recipient. When an End User visits a third-party website or app on which that network advertising company has purchased ad space, the advertising company can then recognize the individual's interest and deliver one of our advertisements.
Ads delivered through SilverMob SDK will allow End Users to out-put with a mechanism that permits End Users to set their preferences.
End Users from EEA can withdraw their consent given to SilverMob to collect and process data to optimize interest-based ads, by writing firstname.lastname@example.org. If you do not consent, the ads you see will be less tailored to your interests.
We may retain personally identifiable information we process on behalf of our Clients for a period of up to twelve (12) months unless otherwise required by law or applicable contract. After the period, SilverMob may retain and use such data in an aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, resolve disputes and enforce agreements. We may adopt shorter retention periods if so directed by our Clients.
Please note that in most of the cases we have no direct relationship with the End Users. An End User who seeks access, or who seeks to correct, amend, or delete inaccurate information should direct his query to the relevant Publisher. If an End User requests us to remove any personally identifiable information relating to him or her, we will respond to their request within a reasonable timeframe.
SilverMob has implemented reasonable security measures in order to protect your information from loss, misuse and unauthorized access, disclosure, alteration or destruction. While we cannot guarantee that loss, misuse or alteration to information will not occur; we make good faith efforts to prevent such occurrences. We do not warrant or represent that your account or any of your information will be protected against, loss, misuse, or alteration by third parties.
where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.
SilverMob does not knowingly collect any personally identifiable information (including persistent device identifiers) relating to children under the age of 13. In addition, we require our Publishers to certify to us that their services (such as their mobile apps) are not primarily directed to appeal to children under the age of 13, and to avoid sharing with us any personally identifiable information relating to children under the age of 13.
Please note that while we strive hard to ensure that our policies are respected, we cannot be held responsible for the practices of our Publishers. Our publishers are responsible to ensure that their privacy practices comply with applicable privacy laws and requirements.
If you have knowledge of any incident in which we may be collecting personally identifiable information relating to children under the age of 13, or that our SDK is included in any service (such as a mobile app) that is directed to or aimed to appeal to audience under the age of 13, please let us know immediately by contacting us at: email@example.com, and we will remove their personally identifiable information from our servers without delay.
The following section will only apply, if You are a Data Subject as defined under General Data Protection Regulation (“GDPR”) and also to the extent that SilverMob is in receipt of any Personal Data, as defined in Article 9 of the GDPR, originating in the European Economic Area (EEA), the United Kingdom, and Switzerland.
The Rights of Data Subjects under GDPR:
i. Right of access: Where SilverMob hold personal information about you, you can ask us for access to this personal information, to correct or update any inaccurate personal information we hold, to stop sending you ads or to stop using your personal information altogether;
ii. Right to rectification: You have the right to require SilverMob to rectify any inaccurate personal information we hold about you. You also have the right to have incomplete personal information we hold about you completed, by providing a supplementary statement to us;
iii. Right to restriction: You can restrict SilverMob’s processing of your personal information where:
Where you exercise your right to restrict SilverMob from using your personal information, we will then only process your personal information when you agree, except for storage/archival purposes and to handle billing and legal claims.
Right to data portability: You have the right to receive your personal information in a structured, standard machine-readable format and to send this to another organization controlling your personal information. This right only applies to your personal information we are handling because you consented to us using it or because there is a contract in place between us.
iv. Right to erasure: You have the right to require SilverMob to erase your personal information which we are handling in the following circumstances (anonymization would satisfy erasure):
v. Right to complain: You have the right to lodge a complaint with the Supervisory Authority.
Have Any Questions or Comments?
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The user can freely decide on the implantation or not in his hard disk of our cookies as well as his elimination, following the procedure established in the help section of his navigator. The user can also configure their browser to accept or reject by default all cookies or to receive an on-screen warning of the reception of each cookie and decide at that time whether to implement or not on its hard drive.
Links to device manufacturers and browsers for the management or deactivation of cookies in your browser:
For Internet Explorer:
For Windows Phone:
In the event that the user sets his browser to reject all cookies or expressly our cookies, that may suppose the unavailability to access to some of the services provided in this website and that the experience in it may be less satisfactory.